Trading Standards helping consumers to make informed choices.

(THURSDAY FEBRUARY 22) NINETEEN Local Authority Trading Standards Services working together across the South East of England are calling on the food industry to give consumers the true picture on food labels to rebuild confidence and enable informed choices to be made.

A survey has revealed that consumers are cynical about the accuracy of pictures on food labels. They may not bother to complain about potentially misleading foods and this can make it difficult for Trading Standards services to challenge the food companies.

Authorities took 223 samples with experts judging that just over 10 per cent of the pictures on the labels when compared to the product …